Our Story

It all started with one
very naughty orange tabby.

She had an unusual obsession.

Our fish tank.

Every day, she’d sit in front of it, completely mesmerised as the fish drifted back and forth. It became her favourite spot in the house.

The only problem?

Every chance she got, she’d try to catch the fish.
After rescuing one too many startled goldfish, we started wondering…

What if we could give her that same fascination —
without putting the fish through the stress?

That’s when we found a moving aquarium designed just for cats.

She loved it.

She would sit and watch the swimming fish for ages, quietly captivated, and our real fish could finally enjoy a peaceful life too.

What began as a simple solution for one curious cat soon became something we wanted to share with other indoor cats and the people who love them.

That’s how Cidero & Co. was born.

More Than Just One Toy

Our orange tabby also taught us something else.

Cats aren’t looking for endless piles of toys.

They’re looking for experiences that tap into their natural instincts.

  • Watching.
  • Stalking.
  • Chasing.
  • Hiding.
  • Kicking.
  • Exploring.

When a toy encourages those behaviours, it doesn’t just keep a cat busy—it keeps them mentally engaged. That idea has guided every product we’ve added since.

Every product in our collection is carefully selected to support the way indoor cats naturally play. Together, they help create an enriching home where cats can express the instincts that come naturally to them—even indoors.

Instinct-driven play

Designed around the natural behaviors cats love most — chasing, stalking, hiding, kicking, and exploring.

Mental stimulation

Encourages curiosity and interactive engagement to help reduce boredom indoors.

Modern home friendly

Thoughtfully designed products that feel intentional, aesthetic, and easy to live with.

Everyday enrichment

Interactive experiences that help indoor cats stay active, engaged, and emotionally fulfilled.

We believe enrichment should feel natural —
for cats and for the homes they live in.

Large Goldfish Kicker Plush for Cats on a beige background

That’s why we focus on products that combine movement, comfort, stimulation, and thoughtful design. Pieces that encourage healthy play for cats while bringing warmth and calm into your everyday space.

Cidero & Co. is built around a simple idea: indoor cats deserve engaging environments that support their natural instincts. We’re here to create products that make daily life feel more playful, enriching, and connected — for both cats and the people who love them.

For curious cat parents

Bring more enrichment
into your cat’s everyday routine.

Thoughtful toys and ideas for indoor cats — designed to support play, comfort, and everyday joy at home.

Shop Collection
Foldable Rainbow Starfish Cat Tunnel on a carpeted floor with a cat sitting nearby.
Interactive aquarium LED lamp for cats with color-changing lights and swimming fish
Large Goldfish Kicker Plush for Cats on a light surface with a blurred background